Salades

When did the mustard glass appear?

The packaging: an identity meaning

Producers have always been cared about mustard conditioning. The packaging is a strong vector of the brand identity.

The brand has to appear on the product in order to track its origin since the first status of “vinegar- and mustard-makers” in Dijon. Manufacturers rapidly used this obligation, specific to Burgundy, as an asset.
 

In 1900, fancy packaging started to be sold for domestic use (buckets, pitchers, stoneware jars, etc.) and comic or satiric purposes. Drink glasses have been the emblematic object of this mustard conditioning adaptation since the end of the 19th century. Then, they targeted children, using their favourite characters in La Fontaine’s fables, fairy tales and cartoons.

 

We will be attending the
following trade shows :

- SIAL Exhibition in October 2008 in Paris

- MDD Private Label Expo from March 26 to March 28 in Paris

- 12th annual Napa Valley Mustard Festival in January 2008 in Sonoma (California)