When did the mustard glass appear?
The packaging: an identity meaning
Producers have always been cared about mustard conditioning. The packaging is a strong vector of the brand identity.
The brand has to appear on the product in order to track its origin since the first status of “vinegar- and mustard-makers” in Dijon. Manufacturers rapidly used this obligation, specific to Burgundy, as an asset.
In 1900, fancy packaging started to be sold for domestic use (buckets, pitchers, stoneware jars, etc.) and comic or satiric purposes. Drink glasses have been the emblematic object of this mustard conditioning adaptation since the end of the 19th century. Then, they targeted children, using their favourite characters in La Fontaine’s fables, fairy tales and cartoons.