Why is Dijon a synonym of mustard ?

In different centuries, three major characters from Dijon played a key role in mustard development:

- Jean NAIGEON used verjuice instead of vinegar. This new business gained foothold in vineyard landscapes. Burgundy is one of them!

- Maurice GREY invented, in 1853, a machine that allowed a greater output, but required a larger infrastructure.

- Bernard LOUVRIER, the head of “Bornier Maison”, participated in the changeover from hand-made activity to industrial activity.

In addition to historical reasons, 20th-century mustard producers do not hesitate to use the Dijon production history and History of Burgundy in their marketing strategy. Large food companies elaborate together common advertising campaigns to promote the most known products of Dijon such as the cassis (blackcurrant liquor), the pain d’épices (gingerbread), and mustard.